DESIGNING WOMEN : Roberta Freymann

May 3rd, 2013

My Mother sent me my first Roberta Roller Rabbit Kurta about 10 years ago, and I have since acquired a drawer of these wonderful pieces. Her bright, candy colored block print patterns embody summers at the beach for me. I love her beach bags and hats, and my children are about as cute as can be in their little people sized Kurtas. Born in London and raised on the Upper East Side, her inherent passion for design came from her mother (the muse to the French designer Jacque Fath) and her explorer spirit came from her physician father. Traveling through North Africa with her family, she fell in love with the brilliant, tribal patterns that would later become her signature. She did not begin her own line until 1996, having worked as a buyer for Henri Bendel and Bloomingdales for many years. She was one of the pioneers of the pashmina craze (oh how I remember it well!) selling them out of her apartment on East 73rd to the women of Manhattan. In 2003, the spin off of her Roberta Freymann line, Roberta Roller Rabbit, was launched and the hand block prints and colorful patterns infiltrated the resort wear world. Her jeweled bib necklaces define her accessories line and have become extremely popular as she collaborated with Olivia Palermo on a line. She has opened  multiple stores in New York, California, Florida and St. Barthélemy. Each store reminiscent of a global bizarre, she is one of my favorite designers… especially this time of year.
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